Overview:
We are looking for an experienced and results-driven SEO & Google Business Profile (GBP) Optimization Expert to strengthen our online visibility, improve search engine rankings, and optimize local presence through Google Business Profiles. This role is ideal for someone with a solid understanding of technical SEO, local SEO best practices, and data-driven optimization strategies.

Key Responsibilities

Develop and execute comprehensive SEO strategies to boost organic visibility and rankings.

Optimize website content, metadata, URLs, and media for maximum SEO performance.

Conduct in-depth keyword research and competitive analysis to guide content strategy.

Perform regular SEO audits and implement actionable fixes to improve site health and compliance.

Manage and optimize Google Business Profiles: ensure accuracy, respond to reviews, and manage listings across locations.

Implement local SEO techniques to improve regional rankings and attract nearby customers.

Track and analyze site performance using tools such as Google Analytics, Search Console, SEMrush, and Ahrefs.

Collaborate with content and marketing teams to align SEO initiatives with broader campaigns.

Stay current with algorithm updates, emerging SEO trends, and new tools to maintain competitive advantage.

Qualifications

Proven experience in SEO strategy development and GBP optimization.

Proficiency with major SEO tools (Google Search Console, Google Analytics, SEMrush, Ahrefs, etc.).

Understanding of HTML, CSS, and JavaScript as it relates to SEO.

Strong analytical skills with the ability to translate data into actionable insights.

Excellent communication skills and the ability to work cross-functionally.

Bachelor’s degree in Marketing, Communications, IT, or a related field (preferred but not required).

SEO or digital marketing certifications (e.g., Google Analytics, HubSpot) are a plus.

Desired Skills

Expertise in local SEO strategies and location-based optimization.

Strong project management skills, with the ability to handle multiple campaigns simultaneously.

Creative thinking and problem-solving abilities to overcome SEO challenges.