Senior Digital Marketing Manager (B2C Focus)

Concept B Solutions Lahore, Pakistan 2025-07-14 16:03:20
  • 22 Views
  • FULL TIME Job Type

Opportunity Description

We’re seeking an experienced Senior Digital Marketing Manager to lead and execute our digital marketing strategy across multiple channels. This role is ideal for a creative and analytical marketer with 5+ years of B2C experience, particularly in consumer SaaS and subscription-based products. If you thrive in a fast-paced startup environment, love performance-driven marketing, and are passionate about testing creative ideas—this could be the perfect opportunity for you.

What You’ll Do

Campaign Strategy & Management

Plan, execute, and optimize paid campaigns across Meta, Google, TikTok, and other digital platforms

Manage ad budgets to drive efficient customer acquisition and ROI

Stay updated on digital trends to keep campaigns innovative and effective

Creative Direction & Content

Guide the creation of compelling video, copy, and design assets

Collaborate with teams to maintain brand consistency across all digital touchpoints

Write engaging, conversion-focused content for ads, landing pages, and emails

UGC & Influencer Marketing

Build and manage relationships with content creators and influencers

Launch and scale UGC initiatives that improve engagement and conversion

Webinars & Events

Plan, promote, and host webinars and virtual events to educate and convert leads

Leverage performance insights to enhance event outcomes

Analytics & Optimization

Monitor KPIs (CTR, CPA, CVR) and provide data-driven recommendations

Run A/B tests on creative, landing pages, and emails to optimize campaign performance

Project Management

Use ClickUp (or similar) to manage tasks, timelines, and deliverables

Collaborate with product, sales, and operations teams to align marketing with business goals

Tools & Platforms You'll Use

HubSpot, Go High Level – CRM & automation

Canva, Adobe Suite, Figma – Design & creative

Google Analytics, SEO tools, A/B testing – Analytics & CRO

Zoom Webinars, Descript – Event and content tools

Hootsuite, Meta Ads Manager, TikTok Ads – Campaign execution

ClickUp – Project and task management

Familiarity with content generation tools is a plus

Your Background

5–8+ years in B2C digital marketing with a strong focus on paid media and performance optimization

Experience marketing consumer SaaS or subscription products

Proven ability to lead full-funnel campaigns and deliver results

Strong writing skills, especially for ads and landing pages

Comfortable working remotely and independently

Skilled in webinar promotion and execution

Bonus: Knowledge of affiliate marketing, CRO tools, and emerging platforms

What We Offer

Competitive salary based on experience

Health insurance and wellness support

Fuel allowance for commute support

Company-provided equipment (laptop, internet, screens)

Remote-friendly and diverse team culture

Career growth and skill development opportunities

Generous paid time off

Paid maternity and paternity leave

Opportunities to work with U.S.-based clients on exciting projects

Ready to lead and grow with us?
Apply now and become part of a fast-growing, impact-driven team.

Skills Required

Job Detail:

  • Industry: Marketing / Public Relations
    Department: Project Management
  • Career Level: Manager / Department Head
    Experience Level: Audit Senior
  • Gender: Any
    Total Positions: 3
  • Minimum Education: Digital marketer
  • Job Shift: ON ROTATION
    Opportunity Type: FULL TIME
  • Other Benefits: TRANSPORT,HEALTH INSURANCE,MEDICAL
  • Expiration Date: 16-09-2025

Opportunity Location

Lahore PK

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About Concept B Solutions

Lahore, Pakistan

We are group of creative people, having more than 10+ years of experience in web development We are confident about providing our services beyond the level.

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Concept B Solutions

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