A growing digital services provider is seeking a results-driven Google Ads Specialist with a strong track record in managing PPC campaigns—preferably within the towing, local services, or automotive industry. This fully remote role is ideal for someone passionate about performance marketing and skilled at generating high-quality leads through data-driven Google Ads strategies.

Key Responsibilities

Develop, manage, and optimize high-performing Google Ads campaigns for service-based industries

Conduct in-depth keyword research and competitive analysis to uncover strategic growth opportunities

Create persuasive ad copy and optimize landing pages to improve CTR and conversion rates

Track and analyze key metrics (CPC, CTR, CPA, ROAS) and make performance-driven adjustments

Strategically manage bidding and budgets to maximize campaign ROI

Collaborate with the internal marketing team to ensure alignment on brand messaging and audience targeting

Stay up to date with Google Ads trends, platform updates, and digital advertising best practices

Deliver regular reports featuring insights, campaign performance, and optimization recommendations

Requirements

Proven experience running and optimizing Google Ads campaigns

Prior experience in the towing, automotive, or local services space (preferred)

Strong grasp of Google Ads structure, keyword match types, audience targeting, and bidding strategies

Solid analytical skills with the ability to draw insights from campaign data

Experience with A/B testing, conversion tracking, and landing page optimization

Ability to independently manage multiple campaigns and meet deadlines

Excellent communication and reporting skills

Google Ads certification is a plus

Familiarity with SEO and social media marketing is a bonus

Bachelor’s degree in Marketing, Business, or a related field is preferred but not required

What’s Offered

Fully remote position — work from anywhere

Supportive, non-toxic team environment

Opportunities for growth and long-term career development